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Since its inception in 2017, Rowing Blazers has partnered with idiosyncratic brands ranging from Warm & Wonderful to Murray’s Toggery Shop, making their products now accessible to a new audience. His latest flirtation is with The Armory of St. James’s, a London boutique specializing in military antiques, regimental brooches, royal display items and other Anglophile treasures.
âThe St. James’s Armory is the kind of place you see in a movie or read in a book but, even then, you wouldn’t believe there was anything in real life. less not so perfectly. But it is! Rowing Blazers founder Jack Carlson says Robb Report.
Carlson, who holds a PhD from Oxford and has previously written a book on heraldry, may be uniquely qualified to comment on the store’s wares. However, her inspiration for adding the 30-year-old boutique to the Rowing Blazers fold came from a universal hobby: Instagram scrolling.
“I’ve known the Armory of St. James’s for a long timeâ¦ it’s an institution in the famous Piccadilly Arcade,” he said, adding that it was during the abundance of screen time of the pandemic that he ” began to dig “in the store’s social networks.
Rowing Blazers has since added dozens of items from The Armory of St. James’s directly to their website, including miniature regatta prize oars and regiment pins. While distinct from anything Rowing Blazers has offered before, the products feel right at home with the brand’s often esoteric purpose.
âThe badges, the heraldry, that’s part of the varied and eclectic world of the Rowing Blazers,â says Carlson. âThat’s the kind of stuff that a lot of Ralph Lauren graphics are based on. It’s cool to have the real thing.
With that in mind, we asked Carlson to highlight five of his personal favorites below.
Brooch Les Buffs (Royal East Kent Regiment)
âThe passing dragon is in perfect form. Ruby eye and green and blue enamel are the perfect color combination.
Buy Now: $ 2,050
Cufflinks with royal presentation of Queen Margherita of Italy
âIt really is a piece of history. 18k gold cufflinks that would have been given as a gift by Queen Margherita of Savoy (1851-1926) – hence the name of the pizza Margherita!
Buy Now: $ 6,450
Metropolitan Regatta London Cup for Scullers Award Medal
âThe Metropolitan Regatta, or ‘Met’ as it is colloquially known in the rowing community, is a major event on the UK spring rowing calendar. This medal is a work of art, bearing the arms of the City of London.
Buy Now: $ 245
Royal Air Force Medical Services Brooch
âAnother incredible regimental brooch that is a work of art. The RAF Medics Caduceus is a brilliant shape and an international symbol for medicine all over the world. This dates from around 1930 and would make a great gift for a doctor.
Buy Now: $ 7,500
Royal Navy cufflinks
âElegant, sober. Commander James Bond would wear them.
Find out more: here