Massproductions Launches Face Lift Upholstery Directory For Furniture


Upholsterers from 12 countries are brought together in a directory developed by Swedish furniture brand Massproductions to help customers extend the life of their upholstery fabrics.

Founder Magnus Elebäck said the service, called Facelift, is essentially a “pretty database” that shows recommended craftspeople on a map so customers can find a reliable resource to stuff their parts instead of throwing them away.

The Face Lift directory connects customers with qualified upholsterers

“Fewer and fewer people are turning to their local upholsterer to take care of their furniture,” Elebäck told Dezeen. “They’d rather throw it away and buy something new.”

“Over time, upholstery can become worn, obsolete, or have stains that are difficult to remove. This does not mean that the piece of furniture has reached the end of its life. A visit to a qualified upholsterer can give furniture a second chance.

By allowing customers to find help locally, Mass productions hopes to minimize the environmental impact of its furniture while avoiding the transport emissions that would be generated if customers around the world returned their pieces to its production facility in Sweden.

“If we make the machine more visible and accessible, we hope to lower the threshold for recovering a piece of furniture,” Elebäck said.

“Upholsterers are a profession that we should cherish. They take care of our furniture and give it new life, while we save on nature’s resources.

Face Lift upholstery network map by Massproductions
The map highlights upholsterers in 12 countries

From there, the goal is to develop Face Lift through word of mouth, with Massproductions’ network of local resellers, retailers and distributors helping to find qualified upholsterers.

The brand hopes to eventually extend the initiative to other maintenance services such as the surface treatments needed to finish metal outdoor furniture.

“With all the abuse that time gives to outdoor furniture, you have to cover it up after a few years,” Elebäck explained. “But a local compact is not something you always come across.”

With the aim of demonstrating the possibilities of restoration and showing customers why it is worth the extra effort, Massproductions also commissioned a group of artists to upholster four of its Crown armchairs as part of a series called Crown jewels.

So far, only one of the unique pieces has been revealed, courtesy of the Geneva artist Flora Mottini which covered the chair in light blue soft foam waves to create an exaggerated sculptural form.

The seats that form the basis of the project were initially used by a public relations agency in Stockholm and returned to Massproductions when they were no longer needed.

Crown Jewels Chair by Flora Mottini
Flora Mottini re-upholstered one of the Crown armchairs by Massproductions

“We also did something similar in London with a restaurant in the Gherkin, where we actually picked up all the furniture, reconditioned it and then sent it back,” Elebäck said.

“It’s increasingly common for our customers to want to do this. “

“We’ve always designed things that can be maintained or have a long lifespan,” added Chris Martin, co-founder and designer of Massproductions. “Now we see more and more of our customers who want these aspects as well. “

Two Crown Jewels chairs by Flora Mottini on the seafront
Unique pieces are part of the Crown Jewels collection

While efforts to decarbonize the furniture industry have traditionally focused on material supply chains, a growing number of companies, including Vestre and Takt, are exploring take-back programs to take responsibility for the end aspect. life of their products.

This is necessary to help them meet their net zero emissions targets under the Paris Agreement, with the goal of ultimately limiting global warming to around 1.5 degrees Celsius.

Although Massproductions has yet to set a concrete timeline for going net-zero, the brand is currently working with the Danish lifecycle screening company. MÃ¥lbar to calculate its carbon footprint and will announce its objectives in the coming year.


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