Lululemon hits back at Peloton in growing clothing patent feud


An employee restocks the clothes on display at the Lululemon Athletica sportswear store on Regent Street in London.

Simon Dawson | Bloomberg | Getty Images

Lululemon filed a patent lawsuit against Peloton on Monday in a growing dispute over the designs of its sports bras and leggings.

In the lawsuit, filed in the Central District of California, Lululemon said he is seeking an injunction against Peloton’s violation of its intellectual property rights. He also seeks damages and other pecuniary relief.

The lawsuit comes just days after Peloton asked a court to rule that he did not infringe any of Lululemon’s patents. Peloton maintained that their own sportswear merchandise is easy to decipher from Lululemon’s. He also said Lululemon’s clothing designs are too “obvious” to merit patent protection.

The feud between the two companies comes after Peloton earlier this year launched a massive marketing campaign for its own clothing line. The maker of connected fitness equipment has sold clothing from brands like Nike and Lululemon for years, with its “P” logo nailed down. But he recently decided to pivot and invest in making his own leggings, sports bras and workout tank tops for women and men.

Lululemon said Peloton infringed six of its patented designs in the process.

“Peloton didn’t spend the time, effort and expense to create an original product line,” Lululemon said in the lawsuit. “Instead, Peloton imitated many of Lululemon’s innovative designs and sold counterfeit Lululemon products, claiming them as his own.”

A spokesperson for Peloton declined to comment on the ongoing litigation.

On November 11, Lululemon’s attorneys sent a note to Peloton saying the company would sue unless Peloton stopped selling its new clothes.

Lululemon said in his lawsuit that Peloton then responded and asked for more time to respond. However, he said: “Peloton used this deadline to secretly prepare their own complaint and anticipate the trial that Lululemon so clearly threatened in his letter.”

Peloton shares closed 4.4% lower on Monday, after falling 71% year-to-date. Lululemon stock finished up 1.5%, after rising more than 33% so far this year.


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